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Social Circles: This Week in Social Media (Nov. 10, 2014)
Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web. This week’s...
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“Too Many Cooks” Reminds Us That Virality Is An Unpredictable Monster
For a smattering of Adult Swim viewers who happened to be watching infomercials at 4:00 a.m. on Halloween, history was witnessed. It was at that time, unexpectedly and without warning, that “Too Many...
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Social Circles: This Week in Social Media (Nov. 17, 2014)
Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web. This week’s...
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Social Circles: This Week in Social Media (Nov. 24, 2014)
Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web. This week’s...
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Readers Still Turn to Legacy Media for Credible News Online
Published in J-Source – November 28, 2014. With more than 50,000 subscribers on one of the world’s biggest websites, the Toronto subreddit is an important space for breaking news and thoughtful debate...
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Digital Diplomacy Around the World
Canada launched its new “voice to the world” on Twitter this week, with the creation of the @Canada Twitter account. .@Canada‘s now on Twitter, eh! pic.twitter.com/OQAAYohuwL — Canada (@Canada)...
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Social Circles: This Week in Social Media (December 1, 2014)
Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web. This week’s...
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Social Circles: This Week in Social Media (December 15, 2014)
Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web. This week’s...
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Canada’s 14 Best Social Campaigns of 2014
From the opening ceremonies in Sochi to the feel-good videos of the holiday season, I have compiled my picks for Canada’s fourteen best social marketing campaigns of the year. Spanning industries from...
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How Brands Got in on the Beef
Over the past week or so, two hip-hop artists have been involved in a argument that’s dominated social conversations throughout that time. Canadian artist Drake and U.S. up-and-comer Meek Mill have...
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Using Twibbons to Garner Online Support
One of the greatest social media tools over the past six years has been the Twibbon. Since its appearance in 2009, the Twibbon has played an enormous role in social media advocacy campaigns of all...
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Social Media and Third-Party Advertising
As more groups turn to social media to reach large audiences fast, Canada’s election advertising laws scramble to remain as relevant as possible. The world of third-party advertising can be a bit...
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Finding the Millennials in the Election
Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about theparties’ poor efforts to connect with...
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Social Media and Election Debates
Second-screening has become a crucial aspect of all debates this election, and shows no signs of slowing. With the initial debate this election, Maclean’s ran the hashtag #MacDebate in addition to...
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So You Want to Become the Next @norm?
There’s no denying that @norm was the Twitter account to watch in August. The 74-year-old Toronto city councillor raced to 130,000 followers and earned recognition in every major media outlet in...
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How to Avoid Social Media Gaffes
So far, this election has been rife with candidates dropping out of the race due to social media gaffes. We’ve already written about this here, but the topic was a big hit at last night’s pre-debate...
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Using Local News Hashtags to Your Advantage
Anyone following this election has already become familiar with a few hashtags, namely #elxn42, #cdnpoli and #election2015. All organizations are vying for valuable space in that stream, but breaking...
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Using Twitter Parties to Bolster Engagement
Twitter parties have proven to be one of the more successful ways to engage audiences with your organization or brand. The idea of hosting one can be daunting, but these easy tips should turn any...
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Successfully Using Humour to Generate Political Engagement
The marriage of comedy and politics dates back to MAD magazine covers, thoughts of Kevin Nealon and Norm Macdonald taking shots on Saturday Night Live’s Weekend Update, or maybe it was Roger Abbott’s...
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Leveling the Field on Social
I attended a session on social media strategy last week where the presenter emphasized the point that “social media levels the playing field,” in the sense that a tiny start-up or a grassroots...
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